Hydra Affords HSBC a More Strategic Approach to Search Marketing

Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, today announces that HSBChas selected Hydra's One Platform to help it become more closely aligned to Greenlight, the agency HSBC uses for various elements of its search marketing activity. This recent development has provided the bank with a new level of strategic guidance and direction.

HSBC and Hydra have been working together to discover ways that the bank can increase the effectiveness of its Search Marketing activity.With the implementation of The One Platform [http://www.onehydra.com/the-one-platform/wordbank ] from Hydra, the bank is able to easily and quickly source and define an enhanced keyword set extending its reach and enabling a more strategic approach.

By deploying Hydra's One Platform, HSBC has been able to see its Search Marketing effort in a level of detail not previously possible. Hydra combined the Natural Search, Paid Search, discovered Keywords and Phrases from HSBC's website with other sources to understand the opportunity currently available to HSBC.